A study by Snapchat in 2021, found that three-quarters of customers believe that AR
technology will
influence how people shop over the next five years, while 57% claim that they will
increase
their use of AR.
AR allows ecommerce customers to preview products or experience services in their own
environment and at their own time, before deciding to make a purchase. Using AR,
customers can preview products and be more likely to pick the right product the first
time.
It's all about giving them the opportunity to interact with products from just
photos to immersive 3D experience,
making more informed decision and confident purchases.
Research estimates that the yearly revenue of AR will reach about $8 billion by
2024.